Experience shaped inside leading brands.
NIVEA • Eucerin • Aquaphor • NIVEA MEN
American Crew • CND • Reebok • AMC / General Cinema
Plus fractional and advisory engagements including Muvico Theaters, Lovesac and National Geographic Films.
Marketing doesn't need more activity.
It needs more clarity.
Today’s brands work across more channels, agencies and platforms than ever. More activity doesn’t automatically create better marketing.
ZMG helps leadership teams identify what matters, align the pieces and turn complexity into a clear strategy for growth.
Led by Zvi Cole, ZMG combines senior brand-side leadership with the flexibility and objectivity of an independent advisory firm.
Big-Picture Thinking. Hands-On Execution.
Senior experience. Flexible engagement.
STRATEGIC ADVISORY
Senior counsel on growth, positioning and investment decisions.
Best when: You have a team and need experienced senior perspective.
FRACTIONAL MARKETING LEADERSHIP
CMO/VP-level direction, team alignment and accountability.
Best when: You need active leadership without a permanent executive hire.
STRATEGY & GROWTH SPRINTS
Focused work on positioning, go-to-market planning, media or creator strategy.
Best when: One priority needs a clear answer and an actionable roadmap.
INTEGRATED MARKETING STRATEGY
Connect brand, media, PR, social, creators, CRM and partnerships around one strategy.
Best when: Marketing has become fragmented across teams or channels.
Experience from inside the business.
BRAND-SIDE EXPERIENCE • ZVI COLE
BEIERSDORF | NIVEA • NIVEA MEN • Eucerin • Aquaphor
Senior integrated media and marketing leadership across media strategy, digital transformation and consumer engagement.
REVLON | American Crew • CND
Senior Director, Global & North America Digital, Media & Communications. Strategy across 50+ markets.
+1,200% impressions • +630% engagement
BROADER BRAND LEADERSHIP
Reebok • AMC / General Cinema • Crown Theatres
Consumer marketing, retail, entertainment, CRM, partnerships and brand activation.
Selected ZMG engagements.
This model isn't new.
ZMG provided senior marketing leadership on a flexible basis long before “fractional CMO” became a category.
MUVICO THEATERS
Fractional leadership supporting marketing strategy, the organization and theater operations.
LOVESAC
Marketing strategy and leadership across retail, brand activation, events and growth initiatives.
NATIONAL GEOGRAPHIC FILMS
Marketing leadership and strategic support in film and entertainment.
Additional work spans consumer, retail, food and lifestyle businesses.
A different model for
senior marketing leadership.
BRAND-SIDE PERSPECTIVE
Experience inside organizations, with budgets, leadership teams, agencies and real business pressure.
SENIOR ATTENTION
Work directly with senior leadership from the first conversation through the engagement.
INTEGRATED THINKING
Connect brand, media, PR, social, creators, CRM and partnerships around one strategy.
FLEXIBLE BY DESIGN
Advisory retainers, defined projects and selective fractional leadership, shaped around your business.
When does ZMG make sense?
• Your business is growing, but marketing priorities are unclear.
• Marketing is fragmented across teams, agencies or channels.
• You are between senior leaders or not ready for a full-time hire.
• Your team would benefit from experienced senior counsel.
• A major launch, transformation or investment needs clear direction.
• You want an objective perspective before committing resources.
If that sounds familiar, the first step is a conversation.
ZMG Intelligence
Strategic perspectives on brand, growth, and senior marketing leadership.
